AR | Meta x Fendi

Masterpiece by Fendi is an innovative AR effect geo-activated in Rome in front of the Palazzo della Civiltà Italiana, home of Fendi's headquarters. This experience is a tribute to Fendi’s deep connection with Rome and the classical arts and invites people to try their hand at sculpture. Modern Michelangelos shape a virtual block of stone from which the Fendi Faster sneakers take shape: a new masterpiece. To seamlessly blend our virtual materials with the actual headquarters, BUCK poured over reference images matching the color and texture of the onsite travertine and marble stone.

For users at home and anywhere in the world, we created separate AR experience called Faster. Faster by Fendi is a scalable AR experience available for Stories and Reals on both Facebook and Instagram platforms worldwide.

I utilized Spark AR’s hand and planar tracking capabilities to allow for a fully immersive experience. Once the user places the excavation site onto the ground, they have use hand-tracking capabilities to excavate the sneaker and interact with the sneaker itself.

To add extra charm to match the shoe, I worked on the wireframe caging surrounding the shoe by using post-processing effects for the bloom visuals. This further elevated the shoe’s visuals.